Social Media
Social Media Training for Organisations and Associations
Learn how to make effective use of existing resources, increase your impact and get more support — as part of your normal everyday life.
We have watched closely how changes in funding and growing expectations have pushed many organisations into a tight grip. Marketing is often the first thing you cut out of — even if it is through it to reach more target groups such as customers, stakeholders, volunteers and funders.
Did you know that 55% of people who are active in the social networks of organizations also take concrete actions — and 59% of them donate. *
Reach the right people and grow your support force — easily and methodically.
We have a solution that doesn't require much -- just the will to appear.
Check out our social media training options below!
You will learn how to define your target audience in concrete terms and why it is important in message planning. We give examples of how you can customize the same message for different target groups — without increasing the workload.
We focus on content types that are easy to produce but effective in terms of impact.
The staff or clients of many organizations do not want or can not appear on their faces. We go through how successful and trust-building communication can be done without a personal brand and so called faceless — visuals, symbols and shades speak for you.
You will learn concrete models for building a communication schedule: how often, what topics, in what format. Get a ready-made weekly base and tool recommendations for scheduling and publication automation.
Clarifying responsibilities will make communication lighter: who films, who publishes, who follows. You will learn how to create a shared image and content bank that anyone on the team can utilize regardless of time.
Distinguishing between free (organic) and paid visibility helps to understand where to bet and when. You'll learn how to boost discoverability without an advertising budget — for example, with hashtags, tags, and content attribution — and when paid advertising supports your goals.
Networks are the largest untapped resource of organizations. You'll learn how to activate your own members, volunteers, and partners to share content, recommend activities, and increase visibility at no additional cost.
You will learn how social media can build a committed, participatory and loyal community around an association and organization.
You will learn how to produce posts and advertisements that speak to your target audience.
You will get easy and time-efficient personal management tools that reduce stress levels.
You will get clear steps for consistent and effective social communication.
Visibility increases credibility and impact.
The training gave us exactly the practical tools we needed—without the futile theory.”
This training made our social communication more systematic and efficient. Now we know what to do and why.”
