The Creative Talk
Welcome to a blog where marketing meets creativity and
Between a cup of coffee, the idea of a million euros arises
(or at least a good meme).
Between a cup of coffee, the idea of a million euros arises
(or at least a good meme).
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Creative marketing blog for businesses and communities
- tips, ideas and trends to support growth
Our blogs are a think tank that delves deeply into marketing, combining creativity, practical tips and strategic insight. Here we talk about social media, brands, content, trends and technologies — in a relaxed but serious manner.
So browse, read, wonder and get excited — something new can be born out of these ideas that can grow into a story, a campaign, or even a brand overhaul.
What makes a good landing page? A guide to creating a page that drives action
A great landing page guides the visitor to take action. Read about what makes an effective landing page and how it supports your company's marketing.
Social media channels for businesses in 2026 – how to choose the right ones?
Choose the right social media channels for your business in 2026. Learn how LinkedIn, Instagram, Facebook, TikTok, and YouTube support your business.
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Google Ads – A guide for businesses that want more than just clicks
What is Google Ads, how does it work, and how can you get more than just clicks from your advertising? Read our comprehensive guide for businesses.
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Is WordPress still the best option in 2026?
Should your company choose Webflow or WordPress in 2026? Explore the differences between the platforms and how your choice impacts your business.
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Corporate branding – why is a strong brand so much more than a logo?
What does corporate branding mean in practice? Read how a strong brand builds trust, sets you apart from competitors, and supports business growth.
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Meta Advertising – an effective way to increase demand and leads on social media
Meta advertising (Facebook and Instagram) is an effective way to increase visibility, leads, and demand on social media. Read how Meta advertising works and why it delivers results.
Search Engine Optimization (SEO) – what it is and why it matters?
What does search engine optimization (SEO) mean? Discover the key components of SEO, its benefits, and best practices for your company's website.
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Business Websites – A Guide to a Site That Grows Your Business
A website for your business is an investment in growth. Read how a quality Webflow website supports sales, marketing, and search engine visibility.
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Why aren't your company's website generating leads? – How to improve your site's sales
Do you have visitors on your site, but sales are stalling? Read about the most common reasons why a company's website isn't generating leads – and fix the situation!
How will AI change marketing?
Imagine this scenario. Your company's marketing is up and running. Content is published, campaigns are run, tools are implemented. At some point, AI also enters the picture. It's received perhaps with cautious enthusiasm. Perhaps out of necessity. And at the same time, a question arises that few ask aloud: What will all this truly mean for us?
The Power of Social Media as a Brand Builder
Social media only works when a brand genuinely connects with people. In this blog, you will learn how to build a strategic, narrative-driven, and impactful social media presence that stands out, evokes emotion, and supports the growth of your company or organization.
With social advertising disappearing, what does a third sector communicator need to know now?
The new EU TTPA regulation requires Meta to stop running political, electoral and social ads in the EU from October 2025. This is a major change affecting many actors in the third sector — organisations, unions, foundations and municipalities. A large part of Creative Code's customers work in this field: they communicate on societal themes such as well-being and the environment. Now that communication environment is going to change significantly.
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Why does visibility determine the future of an organization?
STEA grants decreased by almost €80 million in 2025. Why is visibility and impact more important to organisations now than ever? Visibility is the most important investment of organizations that determines the future of the organization, whether the target group finds the support that the organization provides and whether donors and donors dare to invest in its activities. All this ultimately determines whether the organization's activities grow or remain invisible. Find out what are the benefits of visibility in the organizational field and how they can be achieved.
How content marketing and brand image intertwine.
How do you build a memorable brand image through content marketing? This blog offers tips and concrete steps to strengthen your brand in the digital landscape.
Target audience definition and customer segmentation — what do they mean and why are they important in marketing?
Who do you market to and how? Forget mass communication for everyone, focus on precise speech to just the right people. In this blog, we dive into two cornerstones of contemporary marketing: target audience definition and customer segmentation. Why are these critical for every marketing executive, entrepreneur or communications officer? And how do they help build emotion, engagement and results? Read why the wise marketer does not shoot at the sum but aims precisely.
Meaningful content in marketing — 10 tips to increase credibility and visibility for your brand
Do you want to create content that shows and generates reactions? In this blog, you'll get 10 expert tips for creating meaningful content. So dive into storytelling, visual communication, audience understanding and brand personality.
