The Creative Talk
Welcome to a blog where marketing meets creativity and
Between a cup of coffee, the idea of a million euros arises
(or at least a good meme).
Between a cup of coffee, the idea of a million euros arises
(or at least a good meme).
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Creative Marketing Blog for Business
- tips, ideas and trends to support growth
Our blogs are a think tank that delves deeply into marketing, combining creativity, practical tips and strategic insight. Here we talk about social media, brands, content, trends and technologies — in a relaxed but serious manner.
So browse, read, wonder and get excited — something new can be born out of these ideas that can grow into a story, a campaign, or even a brand overhaul.
With social advertising disappearing, what does a third sector communicator need to know now?
The new EU TTPA regulation requires Meta to stop running political, electoral and social ads in the EU from October 2025. This is a major change affecting many actors in the third sector — organisations, unions, foundations and municipalities. A large part of Creative Code's customers work in this field: they communicate on societal themes such as well-being and the environment. Now that communication environment is going to change significantly.
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Why does visibility determine the future of an organization?
STEA grants decreased by almost €80 million in 2025. Why is visibility and impact more important to organisations now than ever? Visibility is the most important investment of organizations that determines the future of the organization, whether the target group finds the support that the organization provides and whether donors and donors dare to invest in its activities. All this ultimately determines whether the organization's activities grow or remain invisible. Find out what are the benefits of visibility in the organizational field and how they can be achieved.
Näin sisältömarkkinointi ja brändimielikuva kietoutuvat toisiinsa.
Miten rakennat mieleenpainuvaa brändimielikuvaa sisältömarkkinoinnin keinoin? Tämä blogi tarjoaa vinkkejä ja konkreettisia askelia brändisi vahvistamiseksi digitaalisessa maisemassa.
Target audience definition and customer segmentation — what do they mean and why are they important in marketing?
Who do you market to and how? Forget mass communication for everyone, focus on precise speech to just the right people. In this blog, we dive into two cornerstones of contemporary marketing: target audience definition and customer segmentation. Why are these critical for every marketing executive, entrepreneur or communications officer? And how do they help build emotion, engagement and results? Read why the wise marketer does not shoot at the sum but aims precisely.
Meaningful content in marketing — 10 tips to increase credibility and visibility for your brand
Do you want to create content that shows and generates reactions? In this blog, you'll get 10 expert tips for creating meaningful content. So dive into storytelling, visual communication, audience understanding and brand personality.
