The new EU TTPA regulation requires Meta to stop running political, electoral and social ads in the EU from October 2025.

This is a major change affecting many actors in the third sector — organisations, unions, foundations and municipalities. A large part of Creative Code's customers work in this field: they communicate on societal themes such as well-being and the environment. Now that communication environment is going to change significantly.

The reform applies to all content that deals with societal themes, such as:

  • environment and climate
  • education and research
  • health and well-being
  • equality and human rights
  • as well as local development and strengthening communities.

Even companies that talk about accountability or community impact can get a “social advertising” stamp.

In other words, the very topics that third sector actors raise on a daily basis.

If paid advertising has been part of your fundraising strategy or an important means of gaining visibility, now is the time to revamp and update your practices.

Build your own, sustainable visibility

This limitation does not take away the possibilities of communication, but it requires looking at them from a new angle. The power of influence and visibility will remain if you adopt these means:

1. Invest in organic visibility

Organic visibility is still allowed, and it will take center stage again.
Your strength is already authenticity and relevance — now it's worth translating them into a systematic content strategy.

2. Build your own, sustainable visibility

Websites, newsletters, member communications and events are still under your control! Further strong ways to reach the target audience:

  • Update your website
  • Send regular newsletters informing you about your activities in the form of affiliations
  • Give the community opportunities for genuine encounters

When you take advantage of multichannel, you are no longer dependent on a single platform or its rules or changes to them.

3. Join forces and leverage communication partnerships

One of your greatest assets is cooperation. It is also the new currency of visibility.

When ad budgets no longer solve visibility -- networks do.

  • Join forces with other organisations, educational institutions and local actors
  • Benefit from the collaboration of micro and nano-influencers

And engage the community by organizing sessions, discussion series and social challenges

Now is the time to react

  1. Make a survey of your current visibility
  2. Build a plan for your organic visibility
  3. Develop your own communication and strengthen your impact through multi-channel
  4. Explore the possibilities of cooperation
  5. Stay up to date with changes

A Message That Withstands Algorithms

Limitations and changes may seem challenging at first, but they open up the possibility of building communications that are not dependent on paid visibility. Its value will not disappear, even if the rules of the platforms change.

We see this as a great time to move towards more strategic, long-term and community-based communication.

Sources

Meta Platforms, Inc. (2025, July 3). Ending political, electoral and social issue advertising in the EU. Meta Newsroom.
about.fb.com

Meta Business Help Center. (2024). About social issues, electoral or political ads. Meta for Business.
www.facebook.com