References
Bluumo
This case shows how strategic content production boosted the growth of the start-up.
Summary
Bluumo — Social Media Growth and Brand Strengthening
Bluumo is a welfare startup whose goal was to increase its reputation and position as an expert in its field. We were responsible for the strategic development of the company's social media, channel management and planned content generation, which led to significant follower growth and brand strengthening.
At the beginning of our collaboration, together with Bluumo, we built a clear brand look and communication line, on the basis of which we created content that speaks to the target audience and visually appeals. As part of the service, we also produced high-quality video and video material, which contributed to Bluumo's communication impact and helped build the company's expert role in the wellness sector.
The result was a stronger brand, a growing audience and clear, impactful communications.
Industry
Massage services
Keywords
Facebook
Instagram
LinkedIn
Social production
Social strategy
Social media plan
Social Media
Baseline
Bluumo's social media accounts had been set up, but the following was largely confined to the founders' circle of acquaintances, and communication was patchy without a unified line. Active social visibility and content that speaks to the target group were lacking, which slowed the company's growth and increased awareness of new services.
The founders of the company longed for a partner to take control of social media so they could focus on business development.
Strategic approach to take over social media and increase awareness
Bluumo's social media channels have evolved significantly
The company's following grew by more than 1000 users, and the brand's visibility on social media was greatly strengthened. Bluumo built a clear, recognizable brand look and a consistent line of communication, which supported the company's positioning as an expert in the wellness sector.
During the collaboration, a number of strategic campaigns have been implemented, which have quickly generated significant growth in both follower numbers and impressions.
In addition, awareness of Bluumo's services grew, promoting the company's business development. Outsourcing social media management freed up the founders time to focus on growing the business. We also expanded our reach to LinkedIn to support the company's professional branding. Bluumo has succeeded in growing a compelling brand, as it will also be seen in 2025 Lion's Cave in Finland.
CC's team has tremendous expertise, especially in support of social media and content work. The team quickly caught up with our lookalike communication. We are satisfied with the service and the results achieved. We also thank CC for the clarity of communication and the flexibility of cooperation. The operational benefit of our cooperation is that we have been able to focus on other areas of the business, with competent professionals managing our marketing in an agreed and effective manner.
Minna Serkelä
Founder
Bluumo/Fabit Group Ltd
-p-500.jpg)
-p-1600.jpg)
