CREATIVE CODE – Referenssinä konsultointitoimisto C6 Consulting

Summary

C6 Consulting had a clear need to brighten its brand and strengthen its digital presence in a situation where the expertise and experience of the company were undeniable, but were not conveyed in the desired way in online communication. The goal was to build a clear and compelling website that would bring services and expertise seamlessly to the customer interface.

At the same time, there was a desire to develop a social media strategy and presence to support the recognition, approachability and timeliness of the expert brand. The brand was wanted to distinguish itself not only by knowledge and expertise, but also by its human grip, visual strength and bold appearance.

From these starting points, the collaboration focused on building a digitally compelling, yet approachable and genuinely recognizable brand look for C6 Consulting — an entity that supports the company's strategic objectives and leaves a mark on the right target audience.

Services

Industry

Consulting services

Keywords

Web Design

UI Design

UX Design

Webflow

Social strategy

Social production

Social marketing

Analytics

Branding

The result is a brand that emphasizes expertise and human intimacy

C6 Consulting's branding work began with a deep conceptualization that defined the company's core identity, target groups and value promise. The goal was to build an expert brand that communicates responsibility and a people-friendly approach.

The starting point was to clarify the brand position and purpose: C6C's role as an ecosystem builder and sustainable growth partner was formulated as a clear core message.

Visual identity was carefully designed to combine reliability and impact. The collection was compiled into a brand book, which instructs the use of look and communication across all channels.

The brand voice was built to be knowledgeable yet easy to approach and understand. At the heart of the brand is the ability to connect people, data and impact -- and communicate it credibly.

We were responsible for everything from core content to visual application objects. Finally, the brand was applied to the website, presentation bases, email communications and social channels. We will continue to develop and maintain the brand as a partner.

Websites

When the goal is to highlight a people-oriented approach and expertise

Creative Code was tasked with designing and implementing C6 Consulting's website from the ground up. The aim was to create a digital platform that highlights C6 Consulting's people-oriented approach and expertise in developing companies and ecosystems.

In addition to these, the site was implemented Search Engine Optimization (SEO), with which we increased the organic visibility of the site. There is also a need to build a strong digital foundation for future marketing campaigns and content production.

In UI/UX design, we focused on a clear and intuitive user interface (UI) that guides visitors to easily find the information they need. To improve the user experience (UX), we designed the site structure to be logical and responsive, ensuring smooth navigation across devices.

In terms of content production and SEO, we create SEO content that highlights C6 Consulting's expertise and services. We used keywords strategically and built internal linking to improve the discoverability of the site. In addition, we created opportunities for external links (backlinks) by publishing material published by experts and blogs.

When designing the site, the importance of fast loading time and easy maintenance was taken into account. We integrate analytics tools to track visitor traffic and optimize site performance on an ongoing basis.

Social Media

Expert brand to emerge on social media

The project started with the creation of Instagram and LinkedIn accounts, but based on analytics, we focused our efforts on LinkedIn — the most effective channel to reach C6's target audience.

In content production, we have used video production and expert interviews, which have brought out C6C's expertise in a genuine and interesting way. Humanity, visuality and expertise form the core of brand communication.

In addition, we implemented C6 Consulting successful paid social media marketingThe goal of which has been to increase visibility. Through the campaigns, public interest in C6 Consulting has grown significantly.

The results speak for themselves: The LinkedIn account has grown to over 600 followers and now serves as an impressive channel for bringing out expertise and services.

‍The collaboration is a clear example of how a planned, targeted and value-generating social media strategy increases the brand and effectiveness of a consulting company, without compromising humanity.

Photo and video production

Visual with content, expert brand visible

The visual look of C6 Consulting's brand needed an update that would support the company's digital identity and expert profile. Previously, the company did not have a uniform image or video material that could have been exploited across channels, from websites to social media and presentation materials. The goal was to create a visual material bank that credibly reinforces the brand, while reinforcing a people-to-people approach.

Creative Code was responsible for the entire production process, from pre-production to post-production. During the design phase, the brand visual style, image concepts and uses were taken into account. Filming took place in two environments — a neutral studio environment and Ode's inspiring public spaces — providing variety and context for different communication needs.

The stills shots focused on natural facial expressions and gestures so that the end result embodies, in addition to C6's expertise, an approachable and value-based grip. Both personal images (personnel, portrait photography) and functional situations (situation photography, documentary style) were included in the image bank.

On the video production side, we conducted in-depth expert interviews (in talking head format) and behind the scenes footage to support brand authenticity and build trust.

The end result was a broad and coherent set of visual material that serves the C6 Consulting brand in a multi-channel and long-term manner. The material supports both the company's website and continuous communication in social and customer communication — in a visual language that aligns with the brand's tone of voice.

The collaboration with Creative Code has been really smooth; for example, brainstorming together and individually, listening to the customer and social publications have proved to be a dedicated and successful partnership, where the schedules have also been kept. Creating a brand look and revamping the website were successful projects. CC also handles website updates as needed. Diverse and close cooperation ensures that at C6C we can focus on what we do best. The CC team brings with it energy and a positive vibe. I highly recommend!

Jenni Luoma

Change Strategist & Advisor, Partner

C6 Consulting